Things change, but you alreay know that. People say that everything changes, even marketing, but there is something that won’t change and that is WOM. As you can see from the following clip, media has changed, messages have changed, consumers have changed but there is a principle that still stands. I’ll let you discover while […]
Arhive pentru ianuarie 2009
Sometimes the only one you have to beat is yourself!
Here’s a commercial that I found on my friend’s Razvan blog. It seems that these days my lack of inspiration makes me show stuff from other people’s blogs but I think it’s a pretty goo example of what a USP should sound like. I mean, c’mon, Volkswagen’s tradition of developing new models for its old […]
Heineken – serving the world.
Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes! […]
Lefrumarin – sounds like seafood but it’s not!
This winter vacation, as you probably already know I was in Moieciu. For those of you who don’t know where that is … maybe Bran sounds more familiar. Well, during my time there I couldn’t help not noticing a brand with a name that sounded a bit strange. I am talking about LeFruMarin. First time, […]
I’m back.
Some of you missed me I’m sure. Some of you probably wonder what happened with me cause I haven’t been writing for almost a week. Well, for the first time in the last 2 years I had a without blog vacation. Although I visited it everyday I just didn’t want to write anything. I was […]
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