A few spots ago I was praising Cosmote for a very good communication insight but this time I think they are really out of ideas. I mean, duuuude, what the hell is this? I’ve cut my self shaving while I was sleeping on the stairs. Man, this is not even funny in a strangely twisted way. I am trying to understand the idea and I really can’t seem to get it. I haven’t been so confused for a long time after watching a TVC. Any TVC.
I have watched it over and over again and I can’t find something to be reasonably correct. Oke, my girlfriend catches me with a lie. I have a bite mark on my neck and I’m supposed to do what? How can Cosmote help me in this situation? Of course I would be confused at the moment and I would find a really stupid excuse but Cosmote can’t help me then. The only thing I could do is call her afterwards and try to appologize which I think it would be too late after caught cheating. So this is really stupid. Maybe I didn’t get it right but I sure can’t get it anyway because like a said, a reasonably correct action that involves the help from Cosmote has never arose in my mind after watching the spot. Help??!?!
parerea mea e ca spotul e destul de reusit dpdv comercial: e gandit intr-un mod comic, rezultatul este unul comic iar modul de transmitere este unul destul de indirect dar eficient. Sintagma „Prins fara cuvinte” e foarte interesant construita:
„Prins fara cuvinte?” = sensul denotativ e folosit in reclama (lipsa timpului de reactie pentru o replca salvatoare)
= sensul conotativ : Cosmote nu te lasa fara credit, minute etc.
…mie unul chiar mi-a placut, de asta nu m-am putut abtine sa comentez 😀