Usualy I don’t show TVC’s only because I like them but from time to time I make an exception from that rule and I bring you a clip that has made me smile. Not because it dementialy funny but because it’s very well done. In fact, the whole new communication strategy for Romtelecom, ClickNet and Dolce is very good and inovative. Grey has done a very nice job before and now Graffiti takes it further. There’s a linearity and a stability that I’m not sure I have seen before in a brand-campaign in RO, esspecially for a romanian brand. I’m sure there are some people that are really annoyed by these spots but I think they are really great judging by the fact that change is obvious and differentiation is almost hard not to notice.
one of the funniest commercials I’ve ever seen and one of the most original approaches. Orange or Vodafone commercials are rather abstract..
Campania NU e facuta de Grey.
@paradoxyz: True. I didn’t read the clip description on youtube. It’s Grafitti. I guess I was so sure it was Grey that it hasn’t crossed my mind that it would be another agency. Maybe the linearity that I was talking about made me think this way. 🙂