Things change, but you alreay know that. People say that everything changes, even marketing, but there is something that won’t change and that is WOM. As you can see from the following clip, media has changed, messages have changed, consumers have changed but there is a principle that still stands. I’ll let you discover while […]
Sometimes the only one you have to beat is yourself!
Here’s a commercial that I found on my friend’s Razvan blog. It seems that these days my lack of inspiration makes me show stuff from other people’s blogs but I think it’s a pretty goo example of what a USP should sound like. I mean, c’mon, Volkswagen’s tradition of developing new models for its old […]
Heineken – serving the world.
Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes! […]
Lefrumarin – sounds like seafood but it’s not!
This winter vacation, as you probably already know I was in Moieciu. For those of you who don’t know where that is … maybe Bran sounds more familiar. Well, during my time there I couldn’t help not noticing a brand with a name that sounded a bit strange. I am talking about LeFruMarin. First time, […]
I’m back.
Some of you missed me I’m sure. Some of you probably wonder what happened with me cause I haven’t been writing for almost a week. Well, for the first time in the last 2 years I had a without blog vacation. Although I visited it everyday I just didn’t want to write anything. I was […]
On my way to the new year!
This is a post about my way to the new year. I’m going to Moeciu for the next 6 days with my friends from Bacau to spend some quality time together. I am in the car right now and thanks to my mobile internet connection from Vodafone I can do this live blogging thingy. 🙂 […]
I hate to be the one who says „I told you so!”
A few days ago I was pointing out a campaign from Zapp and I was warning you that CNA should bann this commercial due to the fact that it’s a comparison with the main competitors and in Romania this kind of practice is forbindden. This morning I was reading my feeds and I found out […]
You can’t go wrong with a good idea!
This morning I got back to reading my daily blogs and I stumbled upon this short clip. Well, it’s not that short but I recomend it to every advertising enthusiast. I think it’s really outstanding because it shows, in a somehow creepy way, the importance of creativity. In the late years, focus in advertising has […]
I wish you a …
Tuturor celor ce au trecut macar odata pe aici sau care vor trece de-acum inainte, va urez Sarbatori Fericite! Sper sa va fi adus Mosul exact ceea ce va doreati si sa pretuiti darurile primite, oricare ar fi acestea. Sa fiti sanatosi, sa cititi mult si sa comentati (la obiect) atunci cand nu sunteti de […]
Mosul mi-a adus cadou ceea ce vedeti!
Acum ceva timp afisam aceasta imagine si anuntam ca as vrea sa schimb tema blogului. Am tot cautat, m-am gandit, m-am razgandit si pana la urma am lasat-o la fel. Asa ca pentru multi am parut neserios. Nu poti sa le ai pe toate. 🙂 E drept ca schimbarea s-a lasat asteptata destul, dar anul […]
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