This is a very nasty looking typo. I can’t imagine how BRD accepted this print and how they decided to show it everywhere in different formats. And maybe I should mention this is not local but it has been distributed to all BRD agencies across the country. That capital W is very nasty and it’s […]
Internet usage – population, users and %
As I was reading my tweets this morning I saw an interesting top shared by @ltaloi. I wasn’t quite satisfied with the hierarchy so I did some additional research and I came up with this top (although I am sure that others have done this before me :)) ). I searched the wikipedia for an […]
„Bancomatul Airbites” – an ATM that delivers free internet!
About six weeks ago, during „Zilele Marketerului 2008” I was talking with my friends Loredana and Raluca from Airbites about a new challanging unconventional campaign that they were planning to start. They couldn’t decide on what agency to use and what touchpoints. I remember them mentioning something about Claudiu‘s Wunderkid and I told them it […]
I have a dream.
Yes, I do. I dream about the time when people will start appreciating marketing and its true apport to what ROI means for any business. I dream about a market where the producers will be more focused on covering the whole market instead of investing huge amounts of money in developing new products that are […]
Ursus to wedd FRF for 6 mil. euros! SAB is taking over romanian sports?
As you probably have already heard Ursus is the new sponsor (main partner) for the romanian national football team. The contract has been signed for a period of 4 years and 6 mil euros. Ursus takes the place of former sponsor, Bergenbier. With this change comes the replacement of the team’s equipment colours from yellow […]
Saptamana patimilor 3.0 just ended!
I have just finished evaluating my students’ projects and have posted the results on their portal and groups. Some of them are very likely to be unsatisfied and most of them hate me right now. But, there has to come a time like this in everyone’s life. And now my thoughts. 1. This semester I […]
Dacia Logan is in fact a worldwide succes.
I knew Renault was selling the romanian model on a lot of markets under it’s own brand but today I found out from Alex via twitter that it’s also marketed under the Nissan umbrella in Mexico. The name is Nissan Aprio (sound a lot better than Logan – which they say stands for low-megane) and […]
Oh, you must read this post …
This morning while checking my spam folder on my yahoo I ran into an email from Andrei. I have an agreement with him and everytime they come to the market with a new advert I receive it and my colleagues write about it on AdCritics. Today I received a couple of prints from a campaign […]
Is internet marketing worth it?
This is a post more like an answer to my friend Ciprian who challenged me to express my opinion about internet marketing and its efficiency. Well, as you probably observed I chose a diffrent question to answer and I did that because in his post Cip was saying that due to the use of KPIs […]
WTF happened to „leapsa”?
When I started this blogging thing there was a very popular trend going on. I am talkinig about the „leapsa”. It used to be nice to be challanged to do or write something but it seems that lately it has become obsolete. I found a „leapsa” on Roxana Radu‘s blog and although I was not […]
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