I knew Renault was selling the romanian model on a lot of markets under it’s own brand but today I found out from Alex via twitter that it’s also marketed under the Nissan umbrella in Mexico. The name is Nissan Aprio (sound a lot better than Logan – which they say stands for low-megane) and […]
Oh, you must read this post …
This morning while checking my spam folder on my yahoo I ran into an email from Andrei. I have an agreement with him and everytime they come to the market with a new advert I receive it and my colleagues write about it on AdCritics. Today I received a couple of prints from a campaign […]
Comms principle – interaction and dialogue!
Things change, but you alreay know that. People say that everything changes, even marketing, but there is something that won’t change and that is WOM. As you can see from the following clip, media has changed, messages have changed, consumers have changed but there is a principle that still stands. I’ll let you discover while […]
Sometimes the only one you have to beat is yourself!
Here’s a commercial that I found on my friend’s Razvan blog. It seems that these days my lack of inspiration makes me show stuff from other people’s blogs but I think it’s a pretty goo example of what a USP should sound like. I mean, c’mon, Volkswagen’s tradition of developing new models for its old […]
Heineken – serving the world.
Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes! […]
I hate to be the one who says „I told you so!”
A few days ago I was pointing out a campaign from Zapp and I was warning you that CNA should bann this commercial due to the fact that it’s a comparison with the main competitors and in Romania this kind of practice is forbindden. This morning I was reading my feeds and I found out […]
You can’t go wrong with a good idea!
This morning I got back to reading my daily blogs and I stumbled upon this short clip. Well, it’s not that short but I recomend it to every advertising enthusiast. I think it’s really outstanding because it shows, in a somehow creepy way, the importance of creativity. In the late years, focus in advertising has […]
Posta Romana apeleaza din nou la emotie!
Am gasit azi acest spot la Andreea despre care nu stiu foarte multe decat ca e facut de cei de la Tempo. Dupa anteriorul spot (cel care te plimba prin istorie) se pare ca Posta Romana doreste o mica modificare a strategiei de comunicare. E drept ca si anterior se miza pe emotie si atasament […]
Secretul din spatele parului lui Ronaldo!
Probabil iubitorii de fotbal au remarcat ca de ceva vreme Ronaldo nu mare cheliuta, ba chiar are o freza destul de stufoasa. Desi sunt aboslut sigur ca nu avea probleme cu caderea parului si cheliuta era aleasa doar din motive de look, un producator elvetian de produse anti caderea parului a speculat momentul si l-au […]
Zapp vrea diferentiere prin comparatie!
Probabil ca ati remarcat si voi noul spot al celor de la Zapp. Mie unul mi-a sarit imediat in ochi. Nu stiu cine l-a facut dar stiu ca nu va rezista foarte mult in aer. Este evident o reclama care loveste direct in concurentii principali. Nu cred ca exista o cale mai directa de ai […]
Comentarii recente