Well, my friends, it seems that Iasi is becoming more and more active in online. There is a pretty strong Facebook comunity, numerous Twitter users, a specific business network – Iasinet.ro, a soon to come social network Byonik and many many online projects that started in Iasi and are now much more evolved. People become […]
The Dodge Nitro give away campaign!
As you have probably have found out, Dodge is giving away a Dodge Nitro. All you have to do is guess or find out where is the car parked and sign up for the prize. Of course I think there will be a contest and the winner will get the grand prize. Anyway, because they […]
How product diversification can damage the brand name!
Recently „work and travel” companies have diversified their product and are now offering programes for Greece. Since, there is a good labour market there and students are interested to go there it would be a pitty not to exploit it. Contracts are cheaper and it’s closer to home, plus, those who are affraid of flying […]
Inovative merchandising @Zara Iasi
Last evening I was surfing the stores in Iulius Mall Iasi, and at some point I entered the Zara Men sector. Eversince Zara and all the affiliated brands came to Iulius Mall there is like a fresh breath of merchandising air. A new way of presenting the products comes to change the consumer point of […]
Billa and its new pseudo-insight!
Due to financial crisis reasons, supermarkets in Ro and all over the world seem to increase communication in order to re-gain or retain customers. In Romania one of the retailers that is loosing serious ground is Billa. Although they hold a pretty strong marketshare other retailers have incresead their marketing efforts and now it seems […]
Vote for me at ROBLOGFEST 2009!
Yep, I have joined the competition. So if you like my blog then vote for me in the Best Personal Blog and Best Communication (media and advertising) Blog. You can do that by clicking on the banner on the right sidebar or you can go directly on the RoBlogFest website and browse the categories. I […]
„Bancomatul Airbites” – an ATM that delivers free internet!
About six weeks ago, during „Zilele Marketerului 2008” I was talking with my friends Loredana and Raluca from Airbites about a new challanging unconventional campaign that they were planning to start. They couldn’t decide on what agency to use and what touchpoints. I remember them mentioning something about Claudiu‘s Wunderkid and I told them it […]
Dacia Logan is in fact a worldwide succes.
I knew Renault was selling the romanian model on a lot of markets under it’s own brand but today I found out from Alex via twitter that it’s also marketed under the Nissan umbrella in Mexico. The name is Nissan Aprio (sound a lot better than Logan – which they say stands for low-megane) and […]
Is internet marketing worth it?
This is a post more like an answer to my friend Ciprian who challenged me to express my opinion about internet marketing and its efficiency. Well, as you probably observed I chose a diffrent question to answer and I did that because in his post Cip was saying that due to the use of KPIs […]
Comms principle – interaction and dialogue!
Things change, but you alreay know that. People say that everything changes, even marketing, but there is something that won’t change and that is WOM. As you can see from the following clip, media has changed, messages have changed, consumers have changed but there is a principle that still stands. I’ll let you discover while […]
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